Conclusion
This is the conclusion of my article on emerging recalibrations in the property market.
The second half of our survey results show strong travel, hospitality, and e‑commerce momentum in the Philippines: domestically, Palawan and Boracay remain top destinations, with Siargao and Cebu gaining traction, supported by rising overnight trips and domestic travel in 2024. For budget travel, respondents favor nearby international destinations—led by Taipei, Bangkok, Hong Kong, and Bali—highlighting demand for affordable, bundled travel deals, while Fort Bonifacio, the Bay Area, and Makati CBD are preferred staycation and business hubs, underscoring opportunities in the growing “bleisure” (business + leisure) and MICE markets. On the industrial side, consumers are most likely to buy food, beauty products, and home items online, with nearly two‑thirds willing to pay a premium for same‑day delivery—reinforcing strong demand for modern logistics facilities, warehouses, and cold storage as e‑commerce growth accelerates.
Where are you likely to travel over the next 12 months?
Half of our respondents chose to travel to Palawan or Boracay, consistent with the results of our previous polls. Trailing Boracay and Palawan are Siargao (15%) and Cebu (13%).
Colliers believes that the domestic market will continue to be a key driver for Philippine tourism. In 2024 (latest government data), the Tourism department recorded 63.9 million overnight travelers, up from 55.3 million in 2023. Domestic trips also grew to 134 million in 2024 from 122 million in 2023.
Colliers encourages developers to explore building hotels in thriving tourist destinations across the country. Aside from the traditional hotspots, local hotel developers as well as foreign brands should also consider building new facilities in emerging hubs with tremendous potential for growth.
If you were given a PHP30,000 budget (airfare and accommodation) to travel, which of the following locations would you choose?
Nearly a third of our respondents chose Taipei (32%) as their preferred travel destination given a budget of PHP30,000 (USD520), followed by Bangkok (19%), Hong Kong (16%), and Bali (15%).
In our opinion, airline and hotel operators can capitalize on the increasing demand for these international destinations by offering more bundled and flexible travel deals. Meanwhile, the Tourism department should work with local governments and hotel operators to come up with more attractive travel packages to drum up interest in our local destinations.
Which business hub are you eyeing for your next staycation?
Fort Bonifacio was our respondents’ top choice for hotel staycation, followed by the Bay Area and Makati CBD. These locations also continue to draw business travelers due to the presence of several four- and five-star hotels, as well as conference facilities.
In our view, hotel operators should continue offering and highlighting their mix of business and leisure packages to continue capturing a significant share of the bleisure market. This may include collaboration with event organizers to provide tailored packages such as discounted room rates and shuttle services that appeal to MICE (Meetings, Incentives, Conferences, and Exhibitions) delegates, as well as executives attending major trade events.
The Philippines recorded dismal aggregate international arrivals in 2025. The country has yet to recover pre-COVID visitors. Despite this, domestic travelers continue to drive take-up for hotels and MICE facilities across the country. This year will also see the highest completion of Metro Manila hotel rooms since 2018. Colliers Philippines believes that a conservative 10-12% rise in foreign visitors is likely in the near term. More institutional reforms need to be addressed to enable the Philippines to attract more foreign arrivals.
Which of the following items are you likely to purchase online? (Choose 3)
Twenty-seven percent (27%) of our respondents said that they are likely to purchase food online, followed by beauty and body care products (20%), furniture and home appliances (15%), groceries (13%), and hardware and electronics (10%).
Colliers believes that the tremendous growth of the country’s digital economy should support the demand for more warehouses, as well as cold storage facilities to support the rise in online purchases.
According to a report from Google, Bain, and Temasek, the gross merchandise value (GMV) of the Philippines’ e-commerce sector is likely to grow by 15% annually from 2026 to 2030. Colliers sees this potentially lifting demand for logistics.
Are you willing to pay a premium for a subscription-based delivery program where all your orders will be delivered on the same day? (e.g., Amazon Prime)
Nearly two-thirds of our respondents are willing to pay additional fees for same-day deliveries. With the growing demand for same-day deliveries, e-commerce companies should be proactive in partnering with logistics firms with modern warehouses to maximize efficient delivery systems.
Colliers has received increasing inquiries for modern warehouses, specifically from logistics and e-commerce firms. We recommend that developers accelerate the modernization of their warehouses to accommodate these potential locators. Warehouse developers or landlords should look into increasing power supply and providing ancillary spaces in their existing facilities to accommodate new technologies such as robotics, improved lighting systems, and artificial intelligence (AI) systems.
The Philippine industrial sector continues to expand in terms of aggregate supply, especially in central and southern Luzon. Colliers Philippines believes that improving the business environment is crucial in sending the signal that the Philippines is ‘open for business’ and to entice more high-value manufacturers to locate in the country, eventually benefiting major property players with sizable industrial footprint.
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