Expert-led session offers practical strategies for cooling homes, managing energy use, and building sustainable habits
As rising temperatures place added strain on household energy use, SM Home is positioning itself as a resource for Filipino families seeking practical ways to manage comfort and costs during the summer months.
The brand’s second SM Home Masterclass, titled The Smart Summer Home, brings together industry professionals and content creators to share insights on improving home environments amid increasing energy demands. Held at SM Home Aura, the session combines in-store experience with expert guidance, offering attendees both inspiration and practical direction. The venue also introduces guests to the brand’s updated retail concept ahead of the relaunch of its flagship store at SM Makati.
“We see what our customers are dealing with this summer,” said Christopher S. Ang, Vice-President for Marketing at SM Home. “The heat is real. The energy crisis is real. The pressure on household budgets is real. On top of selling the products to help Filipino households—we wanted to show up with answers. The Smart Summer Home Masterclass is SM Home saying: we hear you, and here’s how we can help.”
Expert perspectives on smarter home living
The session features interior designer IDr Raiza Poquiz and lifestyle creator Rachel Kelly Davis, who guide participants through approaches to cooling living spaces, managing electricity and gas consumption, and making more sustainable everyday choices. Their insights focus on practical applications, encouraging homeowners to adopt changes that balance comfort with efficiency.
Complementing the in-person event, SM Home also introduces a digital content series featuring both speakers alongside food personality Geri Lamata. The initiative extends the conversation beyond the venue, bringing home-focused insights into online platforms and reaching a broader audience of Filipino households.
Responding to evolving household needs
The timing of the Masterclass reflects current concerns around energy use and rising utility costs. SM Home aligns its retail offerings with these needs through a curated selection of energy-efficient appliances, cooling solutions, and sustainable home essentials designed to support more mindful consumption.
The Masterclass reinforces this direction by equipping customers with the knowledge to make informed decisions, highlighting how small adjustments in daily routines can contribute to both comfort and long-term resilience at home.
Building a platform for home expertise
The SM Home Masterclass series serves as an ongoing platform for knowledge-sharing, bringing together experts and communities through hands-on sessions. It follows the launch of the initial Best Sleep 101 event earlier this year at SM Megamall, establishing a format centered on learning rather than product promotion.
Each session is designed to offer actionable insights that participants can immediately apply, with content also adapted for digital channels to extend its reach nationwide.
A continuing commitment to Filipino homes
With 78 branches across the country, SM Home continues to position itself as a comprehensive destination for home essentials, furniture, décor, and appliances. Guided by its “For All Things Home” philosophy, the brand integrates retail, content, and community engagement to support Filipino households through changing needs and everyday living.
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